Handmade in Iowa

Crafted by hand in our small Iowa studio using genuine Italian leather.

Custom Made

Every journal is built to reflect you.

Made To Last

Premium Italian leather. Refillable inserts.

MADE TO TRAVEL

From daily notes to travel stories — this is your everyday essential.

START BUILDING

CHOOSE YOUR DESIGN EXPERIENCE

Red handbag with gold accents on a red background, accompanied by a glass of red wine and a pen.

Build Your Own

Designed By You

Every detail is yours to decide. Choose your leather, cord, hardware, and charms—down to the smallest element. This is for those who know exactly what they want and want to build it from the ground up.
Red suitcase with a photo of a child on a notebook, all on a fur surface.

THE EDIT

Designed Together

You bring the vision—we bring it to life. Share your inspiration, aesthetic, or feeling, and we design a piece that reflects it. You still have a voice in the process, but we take the lead on the details.
Hand pouring red wine into a glass with a red background

TRACE ORIGINALS

Designed By Tabi

Fully designed, one-of-a-kind pieces created by Tabi. Each journal is a finished work—complete, intentional, and ready to ship. You’re choosing the moodboard but will be completely surprised by the outcome!

WATCH HOW THE JOURNALS ARE MADE

Get started:

1. Select your leather 

2. Pick your hardware 

3. Choose your cords 

4. Add your charms 

5. Add notes 

No stock designs. Every journal starts with your choices.

Create Now!